Vendetuinmueble Website Brand-Guidelines
Vendetuinmueble is property solutions firm. They connected with us to discuss their upcoming marketing projects. We discussed the pain points of their current strategy across platforms. One major error that we noticed was inconsistency.
That was a HUGE drawback. It was actively harming their professional brand image.
The solution was simple. Our client needed a brand guideline that will help them stay consistence across platforms. From a simple poster to their website and social media needed to present a singular, coherent brand.
We did just that.
Innovation, Expert, High-Quality
These are their core brand values. With a new brand guideline, we had to make sure that these qualities perfectly reflet on their assets.
The aim of this project was achieving consistency through a brand guideline. The result was exactly what we expected. After we optimized all our channels, engagement increased up to 44% across platforms.
The difference between a good brand guideline and a bad one essentially boils down to two key factors: detail and organization. Our designers know this. That's why, we prioritize meticulous attention to detail and make sure that our guidelines are well-organized.
Specifying the codes and Pantone references of the brand colors eliminated any potential mistakes. This consistency is also crucial for creating a strong brand image over time.
If this attempt is successful, then viewers easily associate the brand colors with the brands. If you show the exact red and yellow colors of McDonalds together even without the logo at least 75% viewers will instantly associate it with that brand (if they already know the brand).
The same idea is also applicable for logo.
Think about the most successful companies right now! (Amazon, Google, ChatGPT) They all have a logo that you think of every time you hear about the brand and vice versa. That's how brands build recognition/
We put every version of the logo all in one place. The section also shows how the different versions of the logo looks. It becomes the bench mark for how the logo should look.
We provide all our clients with easy to edit deliverables for all our brand guideline projects. They can edit these guidelines in future if they choose to.
Visually stunning, modern, professional looks
Before we deliver the design, we make sure it matches our standards. This is even more important for brand guidelines.
That's why we explained the details behind the logo design so the following designs can maintain their high-quality.
Across web and print, we use different sizes of the same logo. But that size needs to maintain a guideline, so the logo does not get distorted. This section regulates the size of the logo for both print and digital mediums.
We did the same thing with icon. All versions of the icon are in place and it shows exactly how they should look across different platforms and mediums.
The icon is represents the brand just like the logo. If we show you the reel icon you will associate instantly with Instagram. That's the power of consistent design and branding.
That's why the brand guideline clearly states the minimum size of the icon. This way we can make sure that the icon is easily spotted and noticed by viewers.
The right typography helps maintain the overall appearance of a brand. Typography decides if the brand will appear professional or more fun and vibrant. For Vendetuinmueble, Sans Serif is the perfect combination of modern, clean and professional. Here we can find the primary and secondary fonts to be used for all designs.
Our client wanted to improve the overall quality of their design visuals. So after chatting with them and researching their pain points, we came up with a set of rules that MUST be followed for all future designs to match their expectations.
This guideline captures both the design rules and the spirit of Vendetuinmueble, ensuring all future designs reflect its values.
After optimization, Vendetuinmueble's social media recorded 17% increase in follower count and 8% increase in organic website traffic.
