STJ High Performance: Pro Athlete Feature

The St. James launched it's High Performance program in 2023 with the goal of training youth, college, and professional athletes; promoting a holistic approach to training & lifestyle. This main promotion card features NFL star wide receiver Stefon Diggs, who came to train at The St. James.

Building a new program, I created a "Brand Runway" to help visualize and set the brand voice for what the High Performance program could look like. A minimal, athlete-centric approach featuring goals, classes, and inspirational messages.