About Velouré

Velouré is where winter meets its finest expression. Born from a desire to redefine cold-weather fashion, we create premium winterwear that blends elegance, warmth, and functionality. Our collections are designed for those who see winter not as a limitation but as an invitation to embrace beauty, sophistication, and individuality.

Philosophy

"Winter is more than a season—it’s an opportunity to embrace serenity, warmth, and beauty in the world around us. At Velouré, we are driven by the philosophy that winterwear should inspire joy and empower self-expression, no matter how cold the day.

Every stitch tells a story of passion and precision. We draw inspiration from nature's textures, the fluidity of the snow, and the sparkle of frost to create garments that are as exquisite as they are enduring. With Velouré, winter becomes an artful dance of style, substance, and sustainability."

Design Explanation

I focused on non-standard UX for a online store.  First of all, this concerns the navigation, which is placed not at the top, but at the bottom.  It adds uniqueness and reproduces the modernity that this brand embraces. 

I placed a filter button just above the navigation.  Filtering products is quite an important aspect of online shopping, so I decided to focus on this functionality with a non-standard placement and gave the appearance of a button that is placed on top of other elements and has a fixed position (so the user will always have access to product filtering). 

In the layout, I placed all the important elements: sorting, categories, in more or less standard places, in order to balance the composition. 

Also added a new functionality that will allow users to change the product grid itself on the website.  This adds novelty to the website compared to most online stores.

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Instagram | Behance

Email: 📬

staskolesnik078@gmail.com