Almoroojstore.com - ecommerce logo & website redesign
AL MOROOJ, a Kuwait based cookware company, wanted to redesign their logo and website. We directly talked to the owner, who described his vision. We had a lot of back and forth before we settled on the new logo design.
Why We Love This Logo
--- Clean, simple lines that create a modern look.
--- The modern Sans Serif font and gold color makes the brand appear elegant.
--- The overall minimalist yet memorable look.
Ideas Behind the UI
Familiar Layout: For the UI we followed the classic e-commerce layout. This helps users navigate the online store easily.
High-quality Images: Using high-quality images of products we created an UI that instantly grabs customer's attention.
Visual Hierarchy: Following a clear visual hierarchy, we created different sections to guide the customers through the website.
Highlighting Offers and Discounts: We added small labels to highlight different ongoing offers to attract price sensitive customers.
Specific CTA: We added a specific CTA for commercial kitchen so their needs can be met.
Easy Navigation: To improve the overall UI, we added a search options and allowed customers to easily shop using specific categories.
Product Description Page
The Product Description page is an essential part of the design. We had to make sure it was up to the mark.
Familiar & Specific CTAs: We used familiar CTAs for specific actions like "Add to Cart" and "Buy It Now".
Product Specification: We arranged specific information about the product into a table. This way customers can easily check if the product meets their specific expectations.
Product Recommendation: The purpose of adding the recommendation section was to encourage customers to spend more and help them find related products. It increased sales up to 20%.
Recently Viewed: The recently viewed section improves user experience by a lot. It helps users see the other products they've viewed and compare them.
The final design increased overall engagement up to 35% and sales up to 20%!
What do you think we could have done differently? Tell us in the comments.
