Branding Project for LDI-Records
Finally got the chance to work on a logo for LDI Records.
I made around 70 sketched concepts, both wordmarks, abstract symbols, and the letter A. After experimenting with 10 digital concepts I landed on this final direction. The symbol is based on a grid to make sure the shapes are as clean and balanced as possible.
I looked at a lot of typefaces before landing on the awesome Unigeo32. The colors were inspired by some awesome vintage cars that my friend put into the mood board.
I’m here if you want to message me!