GAUDIA Beauty Emails
Segmentation strategy for automation email
Client: GAUDIA Beauty - Haircare - 2024
GAUDIA Beauty offers luxury date-infused haircare treatments, inspired by the rich heritage of Saudi haircare, to address hair and scalp concerns.
I created automation sequences and a segmentation strategy leveraging Klaviyo's advanced features, such as show/hide logic based on profiles, to deliver personalized emails to every subscriber. Each email addresses their specific hair and scalp concerns, ensuring the best product recommendations.
Segmentation Benefits:
- Focus on what your customers truly need.
- Provide qualified data to enhance automation and campaigns.
Drive brand strategy by anticipating customer needs.
- Achieve higher open rates, representing engaged and qualified leads.
