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Ray-Ban Essentials: Minimalist Eyewear for Everyday Elegance

This is a closer look at our work for Ray-Ban Essentials—a new collection made for professionals who love sleek, minimalist eyewear that fits effortlessly into their lifestyle. We’ve put a lot of thought (and heart) into making sure every design feels just right.

Why Instagram (and Great Design) Matter

Instagram isn’t just a place to scroll; it’s where people connect with brands, discover new styles, and get inspired. With so many posts fighting for attention, good design makes all the difference. It grabs your eye, sparks interest, and gets people to engage.

Research + Creativity = Magic 🙌

We didn’t just jump into designing; we did our homework. From audience insights to trending post styles, we built a content plan to introduce the collection in the best way possible. It’s all about showing off the collection’s vibe while keeping it relatable and lifestyle-focused.