Packaging & branding for Moroccan olive oil
Our task was to create foundational branding — naming, logo, color palette, and fonts — along with a packaging design that reflects the product's Moroccan origin and ensures functional ease. The bottle’s unique arch shape, inspired by the architectural heritage of Morocco and the Gulf region, symbolizes tradition and elegance while connecting the product to its origin and target market.
The branding embraces playful surrealism with a bird nesting on olives, sparking curiosity and inspiring the name Oliwi (olive + kiwi). A handwritten logo font and olive-inspired accent typeface add thematic detail, while a rotating cap with dual dispenser options enhances convenience, allowing users to control the flow and promote economical consumption.
