OTUA

OTUA is a camping van agency based in the Netherlands with 11 years of experience renting out high-quality vans. The brand's goal is to create a sense of comfort, bolstering a desire to travel and - not only.

My vision for the brand was to create a visual style and brand identity that look premium while folks travel and explore, and a feeling that something good will happen that very day.

The logo was inspired by the turtle because it is an animal that carries its home on its back,  can stop and rest where it wants, and is long living like the company's vans. In terms of spiritual meaning, the turtle is associated with wisdom, longevity, and perseverance.