Bifold Sales Kit for The Town and Country Resort
Overview:
The Town and Country Resort in San Diego sought a refreshed and updated bifold sales kit to promote its convention and meeting spaces. The goal was to create a visually engaging brochure that adhered to the resort's brand guidelines while showcasing its retro-chic design, flexible meeting spaces, and exceptional hospitality. Lifestyle images were included to highlight the fun and vibrant atmosphere, while location images showcased the newly remodeled property.
Scope:
The project involved designing a bifold sales kit with the following key components:
Front Cover:
Featured a hero image of the hotel, the resort's logo, a branded pattern, and a captivating header.
Copy emphasized the resort's unique blend of mid-century modern design and Southern California charm.
Page 2:
Highlighted Meetings & Events, Location, Stay, Resort Features, and Restaurants & Lounges.
Included vibrant lifestyle imagery and detailed descriptions of the resort's amenities, guest rooms, and proximity to major attractions.
Page 3:
Presented a meeting and event space map, offering a comprehensive overview of the venue layout.
Back Cover:
Provided clear and concise directions from the San Diego International Airport to the resort, completing the user journey.
Results:
Delivered a polished, professional sales kit that met the client's requirements and effectively highlighted the resort's key features.
The design adhered to the resort's branding, ensuring consistency in colors, typography, and overall aesthetic.
Enhanced the resort's marketing efforts by creating a visually appealing and informative tool to attract potential clients.
Balanced rich imagery with concise, engaging copy to create a user-friendly layout.
Successfully showcased the resort as a premier destination for meetings and events, emphasizing its vibrant atmosphere and newly remodeled spaces.
Tools Used:
Adobe Illustrator and Photoshop for graphic design and layout.
Resort's Brand Guidelines to maintain consistency and authenticity.
Conclusion:
The updated bifold sales kit effectively positioned the Town and Country Resort as an ideal venue for meetings and events. By combining eye-catching visuals with essential information, the brochure highlighted the resort's charm, amenities, and location. This project underscores the value of cohesive branding and thoughtful design in creating impactful marketing materials.
