Digital Content Creation and Brand Development

As a Graphic Designer and Content Creator for Caterpillar Butterfly, I have played a pivotal role in elevating the brand’s visual identity and digital presence. Leveraging AI tools such as PicLumen and Midjourney, I’ve created unique illustrations and character designs that align with the brand’s storytelling and whimsical aesthetic.

I’ve utilized Canva to design engaging social media content, including Instagram and TikTok reels, static posts, and promotional materials, all aimed at increasing engagement and driving sales. My video editing expertise, using DaVinci Resolve, allowed me to craft polished and vibrant videos, incorporating dynamic elements and color correction to enhance visual appeal.

Additionally, I have designed visually captivating email marketing campaigns and refined product images through meticulous editing and color correction. These diverse experiences have enabled me to develop creative strategies and impactful designs, ensuring consistent brand growth and awareness across multiple platforms.