2024 NEFC Thanksgiving Showcase
In tandem with the NEFC Tournament Series identity, we build out the individual tournament identities as well.
Here’s the design for the 2024 NEFC Thanksgiving Showcase, which took place the weekend after Thanksgiving this year. The graphic package included a primary mark (which housed the NEFCTS trophy, the event name, and the event iconography) along with exploded elements like the standalone icon as a secondary mark and a lockup with event typography for horizontal use cases. In addition, a handful of graphic elements and framing devices were created as a tool for on-site social media content creators to add another layer of immersion for the event.
Each of these four NEFC Tournament Series events were designed in conjunction with one another to adopt a similar look and feel that helps propel the recognition of a newly minted event brand.
Photo credit: @nefc_us
