Kynetic - Brand Identity Design (Mobile Banking App)
About The Brand
Kynetic is a new-age forward-thinking neo-bank and fintech company designed for those who value speed, simplicity, and innovation. It empowers individuals with modern financial solutions tailored to the fast-paced, digital-first world.
Color Palette
Our color palette consists of 2 primary colors and 4 supporting colors, excluding the different shades of each color. (The shade of each color is only to be used along with that color, and not without it).
Choice of Primary Colors:
Medium Electric Blue: The color blue conveys a sense of trust, loyalty and security. We chose a more vibrant version of blue to show that Kynetic is a new-age neo-bank, and we needed to show that energy to the new generation. Thus, we chose Medium Electric Blue.
White: This color conveys a sense of simplicity, modernity, clarity and wisdom. Since Kynetic is a company which aims to make payments simpler, faster and better, I believe white, along with medium electric blue was the perfect choice for Kynetic.
Brandmark
The Kynetic brandmark is a horizontal rocket appearing to be in a motion. Its curved edges makes it have a clean & modern look, giving the message that Kynetic made is for the fast-paced new generation people, who value speed, simplicity, and ease of use.
Favicon and App Icon
The Kynetic favicon and app icon are just our brandmark in action. They were designed to be easily recognizable at long distances, fit where our wordmark couldn't fit, i.e., in tiny spaces and still look good.
Credit Card Design
The Kynetic credit card design consists of the brandmark positioned vertically, appearing to be a rocket moving upwards. My client asked me to design 6 different types of credit cards for the brand. So, I gave each of them 6 different color combinations, to make them easily distinguishable from each other.
All this was done keeping in mind speed, simplicity, and modern look that we aim to achieve with the brand.
