Project Overview:

EcoHaven is a fictional sustainable lifestyle brand designed to showcase the perfect blend of style and environmental consciousness. The brand focuses on eco-friendly products, ranging from reusable household items to sustainable fashion accessories, aiming to inspire a greener way of living.

Color Palette:

Harmonized natural tones with Hex and RGB codes for digital and print use

Design Approach: The branding captures the essence of minimalism and sustainability. The logo incorporates natural elements like leaves and circular motion, symbolizing renewal and eco-consciousness. A carefully curated color palette of earthy greens, warm beiges, and sophisticated navy reflects the brand’s core values of sustainability, warmth, and professionalism.

Branding Package Highlights:

• Logo Design: Primary logo, secondary logo, and favicon for versatile applications.

• Typography: A clean sans-serif for headings paired with an elegant serif for balance.

• Color Palette: Harmonized natural tones with Hex and RGB codes for digital and print use.

• Social Media Assets: Instagram post templates, profile banners, and branded highlights.

• Stationery Design: Business cards, letterhead, and eco-friendly packaging concepts.

Target Audience: EcoHaven is tailored for environmentally conscious urban professionals aged 25–40 who seek sustainability without compromising on style.

Mission Statement: “To make sustainability stylish and accessible for everyone.”

Why This Project Matters: EcoHaven is a reflection of how design can create meaningful impact, not just visually but ethically. It’s a reminder that good design can inspire positive change, blending aesthetics with responsibility.

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