brand identity created for Paceline Equity Partners — a progressive Dallas-based investment manager

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A Paceline is a racing formation in which multiple cyclists move forward single-file, taking turns in the lead position in order to form a stronger and faster team. This concept was the driving force behind the brand name and visual identity development.

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See more here — from 2018

work created with Switch

Amy Nortman Holcomb

Houston-based brand identity + graphic designer

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