Corktown Strut Festival

Our identity for Corktown Strut was approved and went live yesterday!
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We wanted to create an exciting and dynamic identity to reflect the livelihood of this brand new neighborhood festival. The festival itself centers around music and celebrates all genres. Our focus for each promo flyer was to showcase an iconic representation of the different genres and to let typography dance with the image. Being a new festival, we needed to hammer something into people's memories. We identified STRUT as being the main festival identifier, so we gave that hierarchical priority.

TLDR; if you're in Detroit over the 4th of July weekend, go to Corktown and dance *ungst ungst ungst*