Custom Logo for Marsico AXS - Shipping with Style
Client Review - Adam "Absolutely thrilled with the logo design! The branding perfectly captures our shipping business ethos. Highly recommended!"
Marsico AXS Branding: Challenges & Design Approach
Overview Marsico AXS is a forward-thinking shipping and logistics company. They needed a logo that exudes professionalism, trust, and innovation, reflecting their commitment to efficient and reliable service.
Challenges
Communicating the Industry: The logo needed to represent the shipping industry clearly without relying on overused clichés like ships or boxes.
Balancing Modernity and Trust: The design had to feel modern while still being grounded in the values of reliability and professionalism.
Versatility: The logo had to look great across various mediums, from shipping containers to digital platforms.
Design Approach
I started with a deep dive into Marsico AXS’s brand ethos and target audience. After brainstorming, I created a design inspired by clean geometric shapes, symbolizing movement and precision. The color palette of navy blue and silver reflects trust and sophistication. The typeface was chosen for its boldness and clarity, ensuring strong brand recognition.
The final design is a dynamic logo that embodies the brand’s innovative and dependable nature, ready to make its mark in the logistics industry.