Morgan Millworks: Branding Full Preview

Morgan Millworks is a company specializing in exceptional cabinetry and woodworking, and this brand identity was designed to reflect their dedication to craftsmanship, precision, and quality. At the heart of the design is a stylized woodpecker illustration, symbolizing focus, determination, and a deep connection to wood—key values of the brand. The woodpecker’s clean lines and bold red crest create visual impact and recognition, while the sophisticated typography balances strong serif fonts with subtle sans-serif elements to communicate professionalism and reliability. The color palette, featuring deep green, beige, and a striking red accent, reinforces themes of nature, luxury, and precision.