West End Rugby Uniform Unveil 2023

When it comes to uniform design— I often think about Vexillology, the study of flag design.

Why? Because like flags, uniforms are meant to be dressed and flown in motion.

There's a real beauty in it's simplicity; especially when given historical context.

Initial creative drafts... After much research and attempts to work with Nike, ultimately they do not support rugby in the United States (whereas they do in Europe and South Africa... Odd for an American company to do that!). Ultimately we decided to work with Samurai Sports, a long-time UK rugby brand that believes in growing rugby through the power of design and apparel.