Rebrand for a Daycare Association
Redefining Warmth and Trust
The Tagesfamilien Rapperswil-Jona Association has been a cornerstone for families for over 40 years. This rebrand aimed to modernize their identity while preserving their mission of providing nurturing, individual childcare solutions. The goal was to create a cohesive visual identity that reflects their values of trust, care, and playful growth.
Before & After
The updated logo embodies the association’s caring environment and focus on growth. Its playful design elements represent a sense of belonging and joy, while the modernized typography ensures clarity and professionalism across all mediums.
Color Palette
The new color palette combines vibrant and friendly to evoke playfulness. These are complemented by clean, neutral shades to provide balance and professionalism, ensuring adaptability across various applications.
Typography
The typefaces were carefully chosen to reflect the brand’s dual focus on friendliness and professionalism. The headline font conveys warmth and approachability, while the body font ensures readability and modernity, perfect for both print and digital use.
Design Elements
Custom shapes and icons add a playful and engaging layer to the brand identity. These elements were designed to resonate with children and families, creating a sense of joy while enhancing communication across branded materials.
Real World Applications
The versatility of the new brand shines in its applications. From vibrant stickers to stylish apparel, the rebrand ensures consistency and recognition at every touchpoint.
Rejected Concepts
During the design process, we explored several directions to ensure the final identity aligned perfectly with the association’s mission. Some concepts, while creative, didn’t fully capture the warmth and trust central to the brand. Here’s a look at the paths we considered but ultimately refined into the final design.
A New Chapter for Tagesfamilien Rapperswil-Jona
The new brand identity marks an exciting chapter for the Tagesfamilien Rapperswil-Jona Association. It blends tradition with a modern approach, ensuring the association remains a trusted partner for families for years to come. Together, we’ve created a visual identity that captures their essence: warmth, trust, and growth.