ASEAN Consumer Motion Video
Project Overview
[EN] GIZ (The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH or GIZ in short (English: German Corporation for International Cooperation GmbH) is a German development agency headquartered in Bonn and Eschborn that provides services in the field of international development cooperation.) want to protect the consumer in Southeast Asia from misleading advertisement and also teach them how to complaint and redress if something happen, in response for the upcoming National Consumer Day 2021.
Therefore motion videos were created to spread those messages.
The overall concept consists of simple moveset, minimalist illustration without lineart, and showing 2 or 3 dominant color. The background use lighter color of blue and white so it could highlight the character (red and blue color from ASEAN logo) and foreground. The client request for simple design and highlight the signature color so it’s easily recognize.
👇 See the full motion video below 👇
Credits & Teams
Creative Director - Akbar Kesuma
Illustrator - Fakhri Aristo / Motion Designer - Ahmad Zaki Aulia