Scala School - A Bold New Look
Scala focuses on enriching and supporting the academic journey of elementary to high school students, aiming to help them achieve remarkable success in their studies and matriculation exams. Beyond improving academic performance, the program emphasizes the development of creative thinking, strengthening concentration and organizational skills, and fostering collaboration through teamwork—essential tools for success in education and professional life.
The new branding of Scala is built around values of innovation, stability, and reliability, incorporating a youthful, modern, and dynamic visual language. Green, the primary colour of the branding, was chosen for its positive connotations—growth, freshness, and optimism—and serves as a central element of the brand's identity. Complementing it, blue conveys sophistication, analytical thinking, freedom, and openness, creating a balance between deep professionalism and an inviting, approachable attitude.
The design integrates free-style illustrations, reflecting creativity, movement, and dynamism, inspired by the world of sports, where the pursuit of excellence, perseverance, and teamwork are core values. Meticulous typography adds a sense of order and precision, echoing the importance of planning and balance in studies and life.
The combination of these elements creates a unique brand identity that reflects the values of Scala, highlighting the connection between learning, personal ambition, and sustained energy. It enables the brand to communicate effectively and clearly with its target audience.
About the logo
The logo is composed of six identical circles that merge to create flowing letters in a handwritten style. The design reflects a balance between calculated mathematical precision and a sense of movement, flexibility, and lightness, aiming to convey a feeling of dynamism and freshness alongside order and balance.
Icons
To maintain design consistency and precise proportions in digital displays, the icons were designed within a uniform square frame. This frame prevents distortions caused by resizing the logo to fractional pixels, which could prompt software to automatically adjust the pixel count and result in unwanted changes to the icon's shape.
