Lever Ayush Revamp

Lever Ayush is a brand that focuses on ayurvedic products, which are deeply rooted in Indian culture and traditions.

This brand offers a range of products including skincare, haircare, oral care, and wellness products, all formulated with Ayurvedic principles in mind. These products often contain natural ingredients such as turmeric, neem, saffron, aloe vera, and other herbs and extracts that have been traditionally used in Ayurvedic medicine for their beneficial properties.

Moodboard

In recreating the Lever Ayush logo, I prioritized several key considerations reflective of the brand's essence and target audience preferences. Lever Ayush, known for its Ayurvedic products, demanded a logo design that seamlessly blended modernity with tradition while catering to individuals who appreciate a traditional aesthetic. Therefore, the revamped logo was crafted to be simple yet eye-catching, exuding a timeless appeal with a modern twist.

The overall design approach aimed to capture the attention of individuals who appreciate traditional vibes, leveraging simplicity and elegance to create a memorable visual identity. By striking a balance between modernization and tradition, the revamped logo serves as a powerful representation of Lever Ayush's commitment to providing Ayurvedic products while resonating with its target audience's preferences and sensibilities.

Business card

Letter Head

Products