[LOGO DESIGN] ELM THÁI

Thai culture in Vietnam with Elm Thai

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Logo | Branding | Brand Identity

Field: Thai restaurant

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Differentiation creates space for development, but not all different paths are easy. With Elm Thai, the brand owner wants to build a youthful, funny image, following the "Elm" trend to quickly and strongly impress young customers.

However, the influence of previous brands also poses a difficult problem for Elm Thai when it comes to balancing playfulness and neatness. Faced with this problem, Kaiza's creative team decided to use a stylized font based on the Thai national character as a respect for culture and also to express the brand's youthful personality. After that, we combined it with the image of an elephant (a symbol of Thailand) with a cheerful and friendly expression to create the final result that is both fun and cute while also demonstrating the brand's focus on core products.

Designed by Kaiza

KAIZA CO.,LTD

• P: 0889 996 399

• E: info@kaiza.vn

• W: www.kaiza.vn

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