2023 - Porsuk Branding & Social Media - AU

Porsuk was our final project, carried out together with four of my friends. Since we were studying communication, promotional activities and storytelling were familiar topics for us. Therefore, we decided to approach Eskişehir, known as a student-friendly city, from a perspective beyond its universities. Collaborating with the gastronomy department of our university, we explored and curated unique content through social media. For this project, apart from contributing to the team's research and documentation, I took a leading role in design. I created essential branding materials such as the logo, color scheme, typography, business cards, presentation templates, and promotional visuals like posters, brochures, and social media posts. This project offered me a significant opportunity to design a comprehensive brand identity for the first time over such an extended period.