Debut

Hey guys!

So here we go! Many thanks for the invitation João Oliveira Simões.

Designing our own identity is one of the most difficult challenges we can have. It's always difficult to put or essence, personality and style on a simple shape or symbol.

This is the shape I came along after a long research and designing about 50 versions. Basically it represents the letter J plus the letter C. I realized that it should be clean, simple and modular; in fact a reflection of my working process and methodology.

For now I'm happy with this final solution!

Cheers
João Costa