Webpage for event

My role: UX/UI designer (for Webpage) & Senior Creative Designer (for rebrand)

Goal: to develop a webpage for the company’s flagship event that aligns with the event's new branding, effectively promotes event subscriptions, and showcases key highlights including the agenda, resources, venue, and speakers.

Main challenge: there's limited creative freedom and functionality due to reliance on a semi-outdated and inflexible CMS, hindering the ability to deliver an optimal user experience.

Product: webpage for flagship event.

Pain points:

• Restricted to a CMS that hinders creativity and functionality, risking an optimal user experience.

• Short timelines and multiple stakeholders requiring content input and approval caused delays, challenging the design process before the event.

Solutions:

• Developed workarounds and custom solutions within the CMS constraints, ensuring a balance between platform limitations and delivering a user-centered design.

• Optimized approvals and prioritized key tasks to meet the deadline while accommodating stakeholder input.

Tone: bold and modern.

Channel: Web.

Final product:

Event's rebranding that was applied:

Event memories: