Branding & Web

Brand redesign for Mambu Next

About the event:

The company's in-person flagship event took place in Amsterdam, gathering 260+ leading professionals, customers and partners from the fintech world. Attendants could listen to keynotes and meet with the industry minds.

My role: UX/UI designer (for Webpage) & Senior Creative Designer (for rebrand)

Goal: creating a new identity and refreshing an outdated event brand.

Challenges and Solutions:

• Challenge: aligning the rebrand with the concept of moving forward as the evolving fintech industry.

• Solution: conducted in-depth brainstorming with the entire design department to ensure the design reflects innovation and modernity while staying in alignment with the company's brand guidelines.

• Challenge: creating a versatile identity for various event materials.

• Solution: designed a flexible brand adaptable for digital, print, and stage/event branding.

• Challenge: tight deadlines for launch.

• Solution: smoothed the design process with efficient task delegation and close collaboration with the entire marketing team and stakeholders.

Visual Identity Elements

This is the final logo design, typography, color palette, and graphic assets (most used brand elements were patterns created from the "forward" chevron symbol):

Real life applications and deliverables

This is how the branding was applied to different mediums such as: web, social media, stage design, event decoration, agendas, and more: