AE CAFE & BISTRO | LOGO DESIGN & BRAND IDENTITY

F&B is a colorful industry, but there are still some old ways: too many questions "What to eat, what to drink today?" and very few places bring a harmonious experience between eating and drinking.

With the model of combining cafe and bistro - two seemingly opposite elements, AE Cafe & Bistro was born to create a perfect harmony, bringing a new and familiar experience to diners. Every corner, every sip of coffee, every dish is carefully prepared by Ae Cafe & Bistro as if it were the most memorable moment of harmony. And to fully tell this story, AE needs a logo that is not only beautiful but also expressive.

In that situation, the brand came to Bee Art with its thoughts. The logo of AE Cafe & Bistro is the result of months of struggling to express the brand spirit. The letters AE are cleverly combined with the symbol of coffee beans - representing the soul and story associated with the best cups of coffee. The soft lines with a modern feel, like a friendly and close greeting that AE sends to every guest. The main color scheme is elegant black - white - gray, blending with the rustic cement wall space typical of the restaurant.

Designed by Bee Art

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Client AE Cafe & Bistro

Logo Design Project. Logo is designed for F&B Company.

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