Elara - An app for triathlon athletes

The assignment involves designing an application targeting the premium community that helps various athletes prepare for physical sports, such as Triathlons, Iron Man, and Ultraman. The app's main value proposition is to help athletes upgrade their level from amateur to semi-pro to pro.

Elara

The app’s name is Elara which symbolizes limitless potential and celestial aspirations, much like the journey of elite athletes. It reflects their drive to push boundaries and achieve greatness, while also representing the guidance our app provides to help them excel in their pursuits.

The font used in the app is Cabinet Grotesk, which makes the UI look premium enough to attract our target users. Its clean lines and versatility mirror the precision and focus of elite athletes, creating a cohesive and aspirational user experience.

The app's primary color is Purple, and its secondary color is Orange. Purple represents ambition and luxury, reflecting the app’s premium nature, while orange adds energy and determination, symbolizing the dynamic spirit of triathletes. Together, they balance elegance with intensity.

This assignment was submitted for a company named GrowthX.