Heels!

Heels! is a startup online shoe store, offering colorful, cheap shoes for young children from infancy to 8 years old. They have gotten by for a year with a temporary logo that they never got around to fixing, with the rapid growth of the company taking most of their time. But as the pre- and post-holiday rush begins to slow down and the company sets its sights on this summer as a watershed moment for the company, Heels! is looking into opening retail stores and developing a complete brand overhaul