DIP - Brand Identity Design for a Perfume Brand
DIP - Made for Royal Men
DEEP, written as DIP is a luxurious perfume brand that makes men become Royals. They believe that true confidence doesn’t come from more — it comes from just one. One drop, one fragrance, one DIP that takes you deep.
They replaced the two E’s with a single i to reflect this truth: you don’t need excess to make an impression. With the right scent, a single drop is enough.
The DIP logo is designed to embody the essence of luxury, simplicity, and depth. Every curve, every line, and every subtle detail has a purpose.
The D stands boldly with a hexagonal cut—a shape symbolizing precision and strength. Like the facets of a rare gemstone, this cut reflects the refined nature of the brand: sharp, intentional, and crafted to perfection.
The Color Palette was carefully selected to represent the true essence of the brand: The DIP Deep red stands out as the bold, emotional centerpiece. DIP Black adds depth and sophistication. The DIP gray offers calm neutrality and balance. Beige ties everything together with warmth and subtlety.
The DIP perfume labels are designed to reflect the brand's philosophy of minimalism, elegance, and focus which mirrors the brand's belief that less is more.. Each label maintains a uniform structure—logo on top, product name below, and key details (origin, size) at the bottom—creating a cohesive identity for the entire collection.
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