Is your Website Already Outdated? 🕰️
Specialist Blinds' previous website design was outdated, featuring a garish gold gradient on the logo and inconsistent typography. 🔤 This didn’t align with the company’s luxury brand image and risked alienating their high-end target market. 🎯
We first removed the gold gradient from the logomark, opting for a full white logo on images and dark background colours. ✨
This created a more timeless and luxurious feel. We introduced a renewed colour palette of beige neutrals, giving the website a warm but minimal aesthetic that felt more upmarket and classy. 💎
This also complemented the Specialist Blinds image library. . 📸
The previous website design was outdated, featuring a garish gold gradient on the logo and inconsistent typography. This didn’t align with the company’s luxury brand image and risked alienating their high-end target market.
We first removed the gold gradient from the logomark, opting for a full white logo on images and dark background colours. This created a more timeless and luxurious feel.
We introduced a renewed colour palette of beige neutrals, 🎨 giving the website a warm but minimal aesthetic that felt more upmarket and classy. This also complemented the Specialist Blinds image library.
Learn more about the project here:
If you need help with rebranding and web development, Book a 30-minute consultation with our Head of Partnerships & Co-Founder Kirk Thompson