Logo Design - Hair Salon

✨ Makeover alert! Just wrapped up this brand design refresh for @shearambitionhair in Bethlehem, PA 💇‍♀️
Shear Ambition is all about being a welcoming space for everyone, so we set out to craft a brand identity that strikes the perfect balance: polished but approachable, stylish but not stuffy. Think elevated everyday vibes that say “come as you are” while still turning heads!
We kept their signature red but gave it a sophisticated twist, pairing it with slate gray and soft white for a more contemporary feel. The new design system is super flexible too - lots of mix-and-match elements that work together in many different ways.