The Hashtag 500

Chris Allen
Chris Allen for Ogilvy
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    The Hashtag 500
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    http://www.nascar.com/hashtag500

    Here's some branding and more type applications for NASCAR. This weekend they're running The Hashtag 500, a social media race during the Daytona 500 to win gear from the race. Check out the site @Michael Cavalea and I put together for info on it and here's a short video on how it works:

    https://www.youtube.com/watch?v=Dyuqsf85VOg

    Rebound of
    NASCAR Custom Typeface
    By Chris Allen
    Ogilvy
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