AgriHike App UX Design
Project Overview
The AgriHIKE app aims to improve the Horticulture value chain (especially Fresh fruits and vegetables) through technologically enabled procurement, supply chain, Agri-inputs, and consultancy solutions. AgriHIKE plays a key role in educating farmers and providing a wide range of consultancy services. AgriMART provides a “one-stop solution” for farmers' needs for modern tools and equipment and farm and Agricultural inputs.
User Research
Farmers (60%):
Needs: Easy access to markets, real-time pricing, and education on sustainable practices. Challenges: Lack of digital literacy and inconsistent internet access.
Preferences: Offline access, simple interfaces, and regional language support.
Wholesalers/Retailers (25%):
Needs: Reliable quality assurance, transparent pricing, and efficient logistics.
Challenges: Difficulty in sourcing consistent quality produce.
Preferences: Quality certifications, verified seller profiles, and quick dispute resolution.
Consultants/Agronomists (15%):
Needs: A platform to connect with farmers and provide tailored advice.
Challenges: Reaching remote farmers and building trust.
Preferences: Interactive tools for diagnosing crop issues and real-time farmer queries.
Competitive Audits
An overview of the competitors' strengths and weaknesses.
Sitemap
The ArgiHIKE app's sitemap shows how the basic pages and flows are prioritized, linked, and labeled.
Ideation Process - Sketch Work
Usability Testing
Testers found the homepage layout intuitive, with clear sections for buying, selling, education, and consultancy services.
Farmers appreciated the localized content, particularly the use of regional languages.
Some users struggled to find specific features, like crop quality certification tools or logistics tracking.
The app performed well on both Android and iOS devices, with no major crashes reported.
Simplify interactive elements to accommodate less tech-savvy users.
High Fidelity Prototype
Style Guide
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