Pairings Concept

Here’s a look at a lettering concept that didn’t quite *pair up (stay tuned for the full project drop). Had a lot of Craig Braun in the moodboard mix for this one and wanted to give it a little of that 70’s treatment to really double down. It felt good to step away from heavy-vector precision for a moment and lean back into the raster realm. Catching up with those sweet glows, reflective gradation, and particle noise 🫡

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Jordan Wilson
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