Fashion Brand Logo

HATIQUE - Modern & Minimalist Brand Identity This project showcases the logo and visual identity design for HATIQUE, a premium fashion brand. The logo seamlessly blends simplicity and elegance, featuring an abstract yet recognizable silhouette of a wide-brim hat, symbolizing style and sophistication.

The design is built on clean, geometric construction for balance and harmony, ensuring timeless versatility. The branding is implemented across various touchpoints, including packaging, apparel tags, storefront signage, and accessories, highlighting its adaptability and consistent visual appeal.

The black-and-white palette enhances the luxurious and modern aesthetic, creating a powerful, memorable identity.

Scope: Logo Design, Visual Identity, Brand Application

Industry: Fashion / Accessories

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