Kingdom Potential Coffee - Branding

Kingdom Potential Coffee is a roasting company local to Milwaukee, WI. Owned and operated by a certified Q Grader, a major priority was demonstrating the inherent quality through a refined visual system. A rich purple evocative of royalty pairs with a warm beige hailing the vibrant mercantile tradition of coffee trade, roasting, and brewing. Indeed, the very form of the logo, packaging, and supporting marketing pieces memorializes antiquity.

Alongside coffee's storied past, an unfortunate trend toward abuse has long been present. Unethical trading is a regrettable synonym for coffee distribution today, but KPC seeks to remedy this as much as possible. Their strong Christian roots establish a fervent commitment to life change and reciprocity with their faithful growers. The spearhead emblem will therefore be familiar to fellow believers as a derivative of the ancient Chi-Rho, the first initials of "Christ", a rallying cry, a symbol of community, identity, and love.

Stay tuned for more thoughtful work! This was a joy to work on.

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