Hotel Logo And Identity

The illustrative part of the logo depicts a unicorn, a symbol and a national animal of Scotland. It represents granting comfort and reprieve, the warmth and the vibrancy of culture, history, mythology, and a connection to nature. The unicorn is overlooking a boiling, smoking pot, which represents the name "Embers and Mist", giving the logo a mysterious air of myths and legends and depicting the restaurant with an old tavern twist that is a part of the hotel. It radiates warmth, coziness and the atmosphere of old tales. The font part of the logo also has an old-timey, vintage air, but it’s also lively, fairy-tale like and readable, correlating with the unicorn part. The font decision is simple, yet creative and memorable.