Triathlon visual branding / Pomozi.ba x Faruk Suljović

Description and Objective

Humanitarian Triathlon Sarajevo - Olympus is an initiative by triathlete Faruk Suljović to raise funds for ill citizens, in collaboration with the leading humanitarian platform in Bosnia and Herzegovina, Pomozi.ba.

Over the course of 14 days and 850 kilometers from Sarajevo to Olympus, citizens had the opportunity to contribute by calling the humanitarian number 17021, donating 2.00 KM (1.02 EUR) for those in need.

For the branding and visual communication needs of the Humanitarian Triathlon Sarajevo - Olympus, a key visual was created, serving as the foundation from which all other visual assets were derived.

At the time of creating the key visual, Faruk Suljović does not have a personal visual brand. In the absence of such branding, the visual bradning of the project relies on some of the visual assets from the organisation Pomozi.ba, while the remaining visual assets are the result of market research and moodboarding in collaboration with the client.

The key visual was adapted to four formats: poster, social media post, social media story, and media thumbnail.

The grid, typography, color palette, background, grain and noise overlays, as well as part of the content elements from the key visual, were used to create the remaining visual assets.

Designer's note

The joy brought by the client's satisfaction and the project's success, especially when it comes to a humanitarian initiative like this one, is truly immeasurable.

I would also like to express my special pride in Faruk and his team, whose compassion brings a glimmer of hope to the lives of those who are seriously ill. I wish them the best of luck in their future work.