Driving eCommerce Growth With Stunning Email Design
About Speks:
Speks, a bold and playful brand in the Toys & Games space, needed a fresh approach to making email & SMS a significant revenue channel. Despite having foundational pre-purchase flows setup, email only drove 8% of total revenue. Challenges like low click rates, minimal segmentation, and outdated creative hindered performance. That’s when Speks turned to us, aiming to unlock the full potential of their email marketing strategy.
Our approach:
To elevate Speks’ email strategy, we implemented a holistic, data-driven approach focusing on three core pillars:
Full-Funnel Automation: We developed a lifecycle automation strategy to nurture customer engagement from awareness to loyalty. Each stage was optimized to convert subscribers, driving measurable improvements in new customer acquisition and retention.
Precision Segmentation: We enhanced campaign relevance by targeting past visitors and high-value customers with tailored messaging, leading to a surge in conversions and repeat purchases.
Creative Refresh: We revitalized Speks’ email design and content, aligning with their brand’s playful identity. This refreshed creative approach captured attention and significantly boosted click-through rates.
Client feedback:
Stimulate has increased our email and SMS revenue by many multiples in under 12 months. They handle everything—copy, design, strategy, deployment, reporting. This has been one of the best agency experiences I’ve had. Highly recommend! - Craig, Founder
Key Takeaways:
To elevate Speks’ email strategy, we implemented a holistic, data-driven approach focusing on three core pillars:
Automate for Growth: Engage customers at every stage with lifecycle automations that drive conversions.
Target with Precision: Tailored segmentation boosts relevance, engagement, and repeat purchases.
Design for Impact: On-brand, visually compelling content amplifies click-through rates and customer loyalty.
Want results like these?
At Stimulate Agency, we specialize in retention marketing strategies that keep your customers coming back. From email and SMS to subscription and loyalty programs, we create systems across multiple channels to build lasting relationships and drive profitable growth.
It's time to turn retention into your next growth engine. Click here to schedule a call now so we can make it happen.