Email Marketing Creative for eCommerce Brand ezpz

Before:

Before working together, ezpz had managed email marketing in-house. Like most brands running email in-house, they sent campaigns consistently and had several automations running. However, they lacked the creative strategy necessary to turn content into conversions.

After:

We started by revamping their signup form and redoing every flow they had. In our new popup, we collected zero-party data, which we used to personalize our email flows. This strategy increased flow click rates by 70% and revenue per recipient by 34%. We then set up a zero-party data predictor that helped us predict attributes of subscribers we had no information on. With this, we were able to predict buying attributes for 84% of subscribers and leverage that data to send highly segmented campaigns, resulting in a 238% increase in campaign click rates.

Key Results:

1. Grew revenue attributable to email from 9% to 28% in 90 days.

2. Increased popup CVRs from 2% to 10%

3. Grew campaign click rates by 238%

Want results like these?

At Stimulate Agency, we specialize in retention marketing strategies that keep your customers coming back. From personalized email flows to highly targeted campaigns, we create systems that build lasting relationships and drive profitable growth.

It's time to turn retention into your next growth engine. Click here to schedule a call now so we can make it happen.