Fortis Logo

BRAND:

Fortis Asset Management delivers sustainable investment solutions, blending financial growth with environmental responsibility. Specializing in wealth management, it targets European investors seeking ethical, long-term value creation.

CHALLENGE:

Fortis redefined its brand identity to meet growing demand for sustainable investments. Market research revealed a preference for value-driven brands, inspiring a bold, modern design to appeal to clients and investors.

SOLUTION:

The logo mark, featuring three interlinked “F” letters forming a triangle, symbolizes strength, unity, balance, and legacy, fostering trust and collaboration between clients and their investments. The rebranding solution updated Fortis’s identity with bold geometric shapes and a logo exuding clarity and versatility. Its timeless simplicity ensures adaptability across media, balancing creativity with function. 

Client: Fortis asset management

Year: 2020

Service Category: Logo, Brand Identity

Designer: Gints Apsīts (Graphic Design, Art Direction)

Creative Director & Copywrite: Ingus Josts

Agency: F'n'S

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