Grow by Ginkgo

🌟 From the vault: project spotlight! 🌟

Step back to 2019 for this vault spotlight: Grow! In partnership with Ginkgo Bioworks, we crafted the brand and digital presence for this stunning publication. Grow showcases the current work, history, and future of synthetic biology while expanding Ginkgo's brand ecosystem and deepening audience engagement.

In developing the Grow logo, brand, and website, we blended technical and organic qualities while emphasizing Grow’s playful, bold personality in a traditionally rigid editorial space. Abstract cellular textures add subtle visual interest in the background, while a simple black and white palette lets the expressive work of contributing artists, illustrators, and photographers shine. The type palette combines an editorial serif for a trustworthy voice, organic heading for approachability, and a geometric sans serif for modern flair.

The logo is a bold blend of modern and organic with its rounded, imperfect edges. The "O" features a budding graphic, providing a sense of growth and transformation. The logo also functions as a mask, showcasing the evolving art and textures in each new issue.

As the publication matured, we added a shop experience to the site and created support for multiple language translations. What a pleasure it was to grow with Grow!