Kids Barber Shop Brand

A few years ago, I had the incredible opportunity to collaborate with my friend — who also happens to be my barber — on the branding for her new kid-focused barbershop. She wanted something fun and engaging, so I drew inspiration from one of her tattoos of a mustache and created Shortie, the shop's mascot.

This was my first experience designing a character, and while the learning curve was steep, I’m really proud of how it turned out.

I’d love to hear what you think!

Lee Snow
Freelance Brand Design & Management
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