FNF 40 Years in Jordan

FNF 40 Years in Jordan | Branding and Design

For 40 years, the Friedrich Naumann Foundation for Freedom (FNF) has been advancing liberal values in Jordan. Since 1984, FNF has worked tirelessly to promote democracy, human rights, civic education, and a free-market economy. Through meaningful collaborations with ministries, civil society organizations, and diverse partners, FNF has fostered impactful initiatives that drive change and empower communities.

This milestone project reflects FNF’s legacy and its enduring vision for a freer and more prosperous Jordan. The 40th Anniversary branding was designed to seamlessly integrate with FNF’s modern identity while honoring its decades of dedication to positive change. From concept to execution, the design captures the spirit of partnership and progress, embodying the foundation’s core values and mission.

Our approach focused on creating a nice logo, a comprehensive visual identity system, and versatile branding elements applied across digital and physical platforms. The result celebrates FNF’s journey and sets a bold tone for its future endeavors in the region.

Year:  2024

Client: Friedrich Naumann Foundation for Freedom (FNF)

Project Coordinator: Haytham Al-Tawalbeh

Project Assistant: Malak Saleem

Design & Art Direction: Moh'd Nour Shahen

Project in Behance