Pan Beer Rebranding

Pan is one of the best Croatian beers. This brand is a part of the Carlsberg Group from Denmark and I always wanted to play a bit with the overall look.

Meaning behind the name Pan is tied with the location of its production - a place called Pannonian basin, the area of the ancient shallow Pannonian sea.

What I've tried here is bringing in some of the Nordic/Scandinavian vibe, while tying it to the other meaning of the word Pan - a Greek god of the wild, son of Hermes, companion of the nymphs, known by his wild nature.

✉️ > For project inquiries, feel free to reach out directly: type08@gmail.com

Cheers!