DentiMatch - Logo Concept

The Challenge:

When DentiMatch approached us, they were struggling with a visual identity that didn’t resonate with their audience or represent their unique value proposition. Their old branding, dominated by a red-and-white color palette, felt generic and misaligned with the modern, trustworthy, and professional image they sought to convey.

The existing logo lacked a clear concept, leaving a disconnect between the platform's purpose—connecting dental professionals and practices—and its visual representation. Additionally, their social media presence and overall brand design lacked consistency, making it difficult to create a cohesive and memorable brand experience.

We revamped DentiMatch by focusing on their audience, mission, and role in connecting dental practices and professionals.

Logo Redesign:

Created a modern logo with dental elements and a handshake to symbolize trust and connection.

Color Palette:

Replaced red-and-white with calming blues and greens, representing reliability and growth.

Design Principles:

Prioritized clarity, professionalism, and approachability.

Brand Analysis:

Identified the need for a trustworthy color palette, a connection-focused logo, and consistent digital branding.

Typography:

Used clean, professional fonts for readability, supported by refined icons and patterns for visual consistency.

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