Cleevio New Brand

Late last year I joined @Cleevio to work with them on redesigning and mainly repositioning their brand. In a few months they went from mobile app contractors to longtime digital product partners.

We came up with the slogan "Cleevio invests talent and resources into mobile ideas" to sum it up.

The brand is not done – we will continue to improve it (as well as the new website). But the main concept is staying: we are not using mobile devices or pictures of hands doing gestures. Instead, we based the brand on swiping, touching, interacting – the core of what we do. This will allow us to create some fun things down the line, we hope.

We made a new website, too, that builds on the beautiful (and hardly ever used!) typeface Sailec.

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Check out the website here: http://cleevio.com/